Category Archives: Marketing

Marketing

Questions 628: Cultivating Niche Markets

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Jeanne asks: How does a writer leverage niche markets, and what are the pros and cons to doing so?”

Resources Mentioned
The Square and the Tower, by Niall Ferguson
The Tipping Point, by Malcolm Gladwell

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Business, Marketing

Questions 627: Podcast Demographics

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Jeanne asks: “How accurate and/or useful are statistics on podcast listener demographics?”

Resources Mentioned:
Podcast Demographics Report at edisonresearch.com

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Marketing

Feedback: Value Added Audiobooks?

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Caine says: I think it makes sense to an extra layer of production (music, effects) to audiobooks so the electronic voice of an e-reader can’t compete. What do you think?

Resources Mentioned
Q-In-Law, by Peter David. Audiobook read by John DeLancie and Majel Barrett

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Marketing, Publishing

Questions 531: Learning Cover Art

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Brian asks:

What’s a good straightforward tutorial for doing cover art?

Resources Mentioned:
Joel Friedlander’s Monthly eBook Cover Design Awards 
Becoming an Every Day Novelist by J. Daniel Sawyer
Createspace Cover Design Resources
Questions Ep. 176: When Your Ideas Show Up on TV
Scream
Taken By The T-Rex

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