Category Archives: Marketing

Questions 628: Cultivating Niche Markets

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Jeanne asks: How does a writer leverage niche markets, and what are the pros and cons to doing so?”

Resources Mentioned
The Square and the Tower, by Niall Ferguson
The Tipping Point, by Malcolm Gladwell

Questions 627: Podcast Demographics

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Jeanne asks: “How accurate and/or useful are statistics on podcast listener demographics?”

Resources Mentioned:
Podcast Demographics Report at

Feedback: Value Added Audiobooks?

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Caine says: I think it makes sense to an extra layer of production (music, effects) to audiobooks so the electronic voice of an e-reader can’t compete. What do you think?

Resources Mentioned
Q-In-Law, by Peter David. Audiobook read by John DeLancie and Majel Barrett